Well, here we are, 2009, financially and politically, it will certainly be an interesting year, but I won’t go into that here!
Almost two years ago, Steve Jobs announced the launch of the iPhone; it was to be launched in June, first in the US and then later in November throughout Europe.
I’ve now had my iPhone for over a year, well I’m on my second one as I upgraded to the 3G version in July, and what a difference a year makes.
Apple have made big impressions in not just the handset market, but even bigger impressions in the mobile content arena, and proven to the world that users are hungry to look at and download content on a mobile device.
Most manufacturers have brought out, or are planning to bring out, a touch screen mobile device, all of which, in my opinion have easier to use interfaces. Some of the devices have better features than the iPhone, but all that ensures is the further development of the iPhone itself.
Then there is the Apple App Store; such an excellent source of great content, from the really useful to the downright silly, but fun. Some Apps that are free, I download open and then delete, but its free and doesn’t cost me anything extra to download, so I don’t care. And that’s the important point, and that’s why ad funded content is growing massively on the iPhone, according to AdMob. If something is free, fun, informative and or relevant, people will down load it, and see the advert. Whether the App is kept is really down to the content, which in turn is down to the campaign, its intentions and its budget.
As Google and Nokia are attempting to replicate the App store with their own versions, I’m sure the future could be looking pretty bright for Ad Funded mobile content.
