Double Whamy

I was really excited yesterday with the news of the iPhone 3.0 software, and not just because of the news, but the way in which I learnt about it - using Twitter. Ok I know Titter has been around for quite a while, but it was the first time I had properly used it to get live information on an event. I found that the Macworld guys were posting their tweets live during the event. It was great; every minute or so we all got a blow by blow account of the presentation. Not really sure why there wasn't a live video cast of the event, but I enjoyed the experience of being able to do some work and read what was going on at the same time. Oh and there really is some great new features for the iPhone, Im sure there will be new hardware to follow later in the year as well.

churn rate thoughts

I'm well aware of the age old problem of churn rates, but sometimes the solutions are as much the problem. The other day whilst on the tube, I saw an Operator advert for and exclusive on a mobile device (cant call em phones any more!) Obviously there is nothing new with an Operator or MVNO to get an exclusive on a mobile to attract new customers, but then as they all get exclusives doesn't that just perpetuate the whole churn cycle. Why don't they all get together and decide that no one should get exclusive deals? every one can get any phone from any network. OK I'm not that naive, that isn't going to happen and at least Apple would strongly disagree with that idea. What's the solution? well I believe the Operators should finally start to do something with their content and internet access, I know things are getting better, but it's so slow, it seems strange to me that it has been down to the handset manufacturers such as Nokia and their content service Ovi to start creating content. But hey what do I care, I've got an iPhone, so Im happy!

jealous? me!

I think I'll have a little moan. At the last agency I worked for I was know to be the mobile Geek, and at every opportunity I would try and ram mobile content down everyones throat. The agency wasn't particularly well known as being 'digital' although they did do some world class 3D animations and stills. So when we presented mobile content to our clients such as Ford, Mazda and Volvo, content such as 2D barcodes etc, over the last 18 months or so, may be we were just too early? Ford would say, 'well its a bit niche, not quite right", then go and do something with our parent company (who were digital) 6 months later. And now I see Volvo are including QR codes into some of their UK campaigns.

I left a really small company to join a big company, because being small I couldn't get to work on the type of jobs I wanted, and then blow me the same thing happens again.

The point of this entry? None whatsoever, just letting off some frustration. 

Oh by the way, I need a job, any offers... :-)