Wednesday 25 February 2009

The future of mobile advertising...


...and the end of printed daily newspapers?
I'm talking about an A4 e-reader that is thiner than a pad of paper, lighter than a quality magazine and has a touch screen for simple page turning and navigation.

Imagine each morning simply wirelessly downloading your chosen newspaper to your e-reader prior to leaving the house, ready for your journey ahead. Or, if its not a newspaper the device can store thousands of work documents such as pdf's etc. With its A4 format and no glare screen, reading documents will be a breeze.

The product is its final phase of development from the Cambridge based company PlasticLogic and is due for full release early next year. They already have many content providers signed up from the publishing world, the FT being one.
Could this be the way forward for publishers to finally charge for their online content, by supplying a full electronic version of the paper to the e-reader? surely it would be cheaper than the printed version, and more environmentally friendly.

So could the future of printed news papers be finally drawing to an end? I'm sure not for the next few years, but as these e-readers become mass produce and prices tumble I'm sure many people will see the benefit of a paperless news world.

There are no published plans to be able to connect the e-reader to a mobile device, but if possible, this would another extra dimension to mobile communications and presentations