I love my iPhone!

Yes I really do love the iPhone, it's not perfect by a long way, but the thing I love about it most is that it has made the other manufacturers wake up and assess what a phone should be. 

I say phone, I rarely use that term now, I call it a device,...my mobile device. I'm happy to say that I am passionate about the mobile space and wholeheartedly agree with commentators that state it will be the next massive marketing channel. And yet there is so much more to come; Near Field Connection built into a mobile device (such as an oyster card) and 2D barcodes such as Shotcodes and QR codes, will soon make marketing to the public instantly interactive... I cant believe why this type of technology is taking so long to come through into the mainstream.

Adobe's Flashlite, is also brilliant. When I started creating content in Flashlite, there were only 1 or 2 handsets can could play the content (in the UK), and even then the player wasn't pre-loaded. Now, Nokia and Sony Ericsson have changed that, and now they have about 170 devices between them that can play the content, there are plenty other devices as well.

I wonder if this credit crunch will help the mobile space? Maybe marketers and agencies will have to look at more innovative and cost effective means to reach their target audience. I'm sure the mobile space is perfect for them.