I read an interesting report today from IBM based on a survey that had been conducted for them by NetReflector of 600 people in USA, China and the UK in the third quarter of 2008.
It revealed that over 50% of consumers would substitute their Internet usage on a PC for a mobile device.
That’s extremely important when the survey went on to say that the world's population of mobile-phone users expected to increase to 5.8 billion people in 2013
Dr. Sungyoul Lee, Global Consulting Leader, Electronics Industry, IBM, said
"Worldwide adoption of the mobile phone as the preferred device for accessing the Internet is just around the corner," and “The time is now for companies to develop intuitive applications and services that allow people of all ages to effortlessly access and use the Internet while on the go”
In the survey 71 percent of respondents acknowledged that they expect to increase their usage of their mobile device.
While there is an overall consensus that the industry is doing its bit for mobile Web, more consumers desire greater affordability, awareness and better content and applications for the mobile Internet.
Interesting times, the full report can be found on the link.
Tuesday, 28 October 2008
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