Friday 14 May 2010

iPad - my first touch

I was excited to get my hands on an iPad in advance of my own being delivered on the 28th May (hopefully). First impressions were of a high quality piece of kit, reassuringly weighty, with a beautiful screen and very fast.
However this device needs high quality content, scaled up iphone Apps just don't cut it, and Apple knows this. They go to great lengths in their iPad Human interface guidlines to encourage developers to ensure that graphics are of the highest quality.
Wired magazine demo their ideas for tablet magazines in a video posted on youTube ( search on youTube for 'Wired and Adobe')
Their concepts look truly amazing and whilst the demo isn't on an iPad, I'm sure it will be just as good. But will it be as easy to create this content within the Xcode environment? Dont know, but this I'm not going to get drawn into an Adobe / Apple debate :-)

I'm currently working at Ogilvy Advertising Mobile

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